Cookies Policy

Avayha Digital Group
Effective Date: 1st March 2026
Last Updated: 1st March 2026

  1. Introduction

This Cookie Policy explains how Avayah Digital Ltd trading as Avayha Digital Group (“we,” “our,” “us”) uses cookies and similar tracking technologies on our website.

This policy should be read in conjunction with our Privacy Policy, which explains how we process personal data.

By using our website, you consent to the use of cookies in accordance with this policy, subject to your preferences managed through our cookie consent mechanism.

  1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile device) when you visit a website. Cookies allow websites to function properly, improve user experience, analyse traffic, and provide relevant content.

Cookies may be:

  • First-party cookies (set by our website)
  • Third-party cookies (set by external service providers)
  • Session cookies (deleted when you close your browser)
  • Persistent cookies (remain on your device for a defined period)
  1. Types of Cookies We Use

We use the following categories of cookies:

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be disabled in our systems. They enable:

  • Secure login functionality
  • Form submissions
  • Page navigation
  • Security protections
  • Load balancing

These cookies do not require prior consent under GDPR and ePrivacy regulations.

3.2 Performance & Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous usage data, such as:

  • Pages visited
  • Time spent on site
  • Traffic sources
  • Device and browser type

We may use analytics services (such as Google Analytics or similar tools) configured to comply with GDPR requirements, including IP anonymisation where applicable.

These cookies are deployed only with your explicit consent.

3.3 Functional Cookies

Functional cookies enable enhanced website functionality and personalisation, such as:

  • Remembering user preferences
  • Language settings
  • Saved form information

These cookies improve usability but are not strictly necessary.

3.4 Marketing & Targeting Cookies

Where applicable, marketing cookies may:

  • Track browsing behavior
  • Support digital advertising campaigns
  • Measure campaign effectiveness
  • Deliver relevant content

These cookies may be set by third-party marketing platforms.

Marketing cookies are used only after you provide explicit consent.

  1. Legal Basis for Cookie Use

Under GDPR and the ePrivacy Directive:

  • Strictly necessary cookies are processed under legitimate interest.
  • All non-essential cookies (analytics, functional, marketing) require prior informed consent.

Consent may be withdrawn at any time.

  1. Managing Cookie Preferences

When you first visit our website, you are presented with a cookie banner allowing you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise cookie preferences

You may update your preferences at any time via the “Cookie Settings” link available in the website footer.

Additionally, most web browsers allow you to control cookies through browser settings. However, disabling certain cookies may impact website functionality.

  1. Third-Party Cookies

We may use trusted third-party providers for:

  • Website analytics
  • Hosting services
  • Marketing automation
  • Performance optimisation

These third parties may set cookies in accordance with their own privacy policies. We require all processors to comply with GDPR data protection standards.

  1. International Data Transfers

Where third-party service providers process data outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions
  • Contractual data protection commitments
  1. Data Retention

Cookie lifespan varies depending on type:

  • Session cookies expire when the browser closes.
  • Persistent cookies remain for a defined period or until manually deleted.

Retention periods are aligned with legitimate operational needs and compliance standards.

  1. Your Rights

Under GDPR, you have the right to:

  • Withdraw consent
  • Access personal data collected via cookies
  • Request deletion of personal data
  • Object to processing
  • Lodge a complaint with a supervisory authority

Requests may be directed to:
info (@) avayahdigitalgroup.com

  1. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect regulatory changes or updates to our practices. Any changes will be published on this page with the updated revision date.

  1. Contact Information

For questions regarding this Cookie Policy, please contact:

Avayha Digital Group
Email: dpo (@) avayahdigitalgroup.com
Address: 20 Wenlock Road, London, N1 7GU, United Kingdom